Bruce Kendall

Bruce Kendall started his presentation talking about branding. Branding is very important. It is sending message to the market. Economic development Board for Tacoma with its CEO, Bruce Kendall, create Jobs and Wealth in the area. They are creating opportunity for citizens and businesses of Tacoma-Pierce County. Their primary job is making product, selling it to another outside market, and bringing money to this market. 31 % of Pierce County employment is in Aerospace, Boat building, Business services, electronic shopping, clean tech, and others. Bruce said that it is impossible to do everything. The big five clusters are Aerospace, CleanTech, IT, Life Science, and Logistics International Trade. I learned about incubators, places for start-up Companies that have discounted place with receptionist, accounting services, and etc.