I really liked Jon Goodman and her lecture because she was talking about business plan and giving advices learned from her own mistakes and her own experience. In my opinion, those advices are more valuable than reading the theory in the book about business plans. One of the valuable suggestion/ advices she had for future entrepreneurs that would give motivation to anybody is “Entrepreneurs have no failing, they have experiences.”
Before writing a business plan, feasibility analysis should be performed which will show if the product is attractive to the market. A lot of research needs to be done. I loved how the speaker said that “if you steal from one, it is plagiarism; if you still from many, it is research.” Other advises when starting a business were hiring experienced advisors, lawyers, and seasoned accountant.
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